Edible® Bolsters Its Innovative Reputation with Mid-Year Highs
Edible partners with Nintendo
With consumer buying habits shifting towards e-commerce and delivery, our brand continues to stand as the world’s leading gift and treat destination. With so much happening in the last six months, let’s catch you up on our exciting new developments.
Following the strongest Valentine’s Day sales on record, we continued the momentum over to Mother’s Day, with U.S. stores reaching more than $54 million in sales and Canadian stores experiencing their best Mother’s Day sales ever. These special occasions catapulted year-to-date sales, which are up to $77 million compared to this time last year.
In tandem with the flourishing sales, we signed 46 franchise agreements, including a multi-unit deal in the Northeast. Additionally, five stores launched our new store design along with two ghost kitchens revolutionizing our robust delivery model.
While we’re uniquely known for our fresh fruit arrangements, we launched our first licensed retail product,Cheesecake Bites, earlier this year. We’ve continued to push our product innovation with our limited-edition Strawberry Cheesecakes and Cupcakes, along with a fresh Pineapple Piña Colada, expanding our thriving Bakeshop category.
We also teamed up with Nintendo to customize a Mario Kart 8 Deluxe inspired line. This partnership highlights our stronghold within the gifts and treats space while bringing niche, new products to Nintendo fans to celebrate life’s moments.
“We’re extremely excited about where we are as a brand and all that we’ve accomplished at just the mid-way point of 2021,” said Patricia Perry, vice president of franchise development at Edible®. “It’s been an eventful start to the year and with our continuous innovation, on the product partnership side specifically, our franchisees have seen their year-to-date sales skyrocket from month to month. We’ve seen equal excitement from our Guests with our product launches and also with the improved in-store experience that our new store prototype provides. We’re looking forward to continuing this traction as our brand announcements will continue into the second half of the year and as our development pipeline evolves as well.”
Learn more about franchise opportunities with Edible®.