Fueling Franchise Growth with Veterans – Edible Franchise Opportunities

Fueling Franchise Growth with Veterans

Fueling Franchise Growth with Veterans

We celebrated veterans a couple of weeks ago. We would like to thank our men and women in uniform—past, present, and future—for their service. Edible® is proud to have several veteran franchisees within our system, who are dedicated entrepreneurs living out their American dream.


One example is Franklyn Johnson II, a U.S. Airforce veteran and owner of the Edible® location in Suitland, Maryland since 2006. Veterans like Johnson, possess the unique skills necessary for successful business ownership.


When it came down to choosing a franchise, Johnson chose Edible® for its unique product line and vast potential for success. Over the last 15 years, franchisees like Johnson have served as a positive light in their communities by creating jobs and delivering beautiful products for every occasion.


What makes veterans prime franchise candidates is their rigorous training to prepare them for a multitude of situations that may arise while in active duty. It shapes them to be disciplined and follow the rules, while giving their all for a cause that’s bigger than themselves.


“During my time in the Air Force, we worked collaboratively as a team but also had the skills to work independently if a team was not available,” Johnson said. “This strongly translates into my role as a business owner and team leader.”


But possibly the most important trait is the strong leadership skills veterans acquire. With this experience, veterans understand how to manage people and situations. They know how to motivate personnel, source equipment and how to get results.


“I encourage my team not to pass the buck, but to make decisions based on the training that they have received,” Johnson said. “I teach them the ability to function independently with confidence. They are empowered to make decisions to satisfy guests and trained to anticipate the needs of fellow team members so that they can quickly shift if the workload changes.”


For more than 20 years, we have been perfecting our brand culture to fill our system with qualified leaders that will help expand our presence worldwide. Learn more about Edible’s® franchise opportunities today.